It happens. Often when I head into our First Strategy Sessions we find out that organizations don’t always know what sets them apart from the rest of their competitors…or they know what speaks to their local demographic but it conflicts with what HQ is asking of them.
If this is where you find yourself, you are not alone.
What works for one office in one place, doesn’t always work for another market. Ask any of the big banks in the US who tried to infiltrate the Canadian market only to discover that what worked there, doesn’t work here, or look at Target who is struggling to make it work in Canada.
We aren’t saying go rogue and leave Corporate’s messaging behind. NO! let’s look at their big message, your desired outcome and develop a place in the middle to build a effective and engaging campaign that brings your organization loyalty and additional business.
Click here to book your a 15 minute phone session and see what we can do together to make you shine.