Trimark Sportswear has designed Olympic uniforms, provides Roots, and their newest decorating technique was the subject of my latest VLog post but for many years they been leading the evolution in corporate clothing from stodgy and dull to the current trends that you actually WANT to put on. Read their take on why how you brand your clothing matters - thanks Bill!. Read it here.

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There is a little magazine that gets circulated to a small crowd of marketing professionals, Marketing Edge Magazine. Loved this months' editorial - thanks Jack!  Read it here. The world of trinkets and trash and self-serve swag.

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Check out this latest decoration technique, providing you with freedom and flexibility like you've never seen before.  Fine details, multiple colours, gradients...no problem.  Available on vintage burnout Ts, long sleeves, golf shirts, jackets, sweats, ...opportunities are going to be limitless! So Excited!  Watch Sam's video here...and learn more on abilities of FUSION decorating

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It happens.  Often when I head into our First Strategy Sessions we find out that organizations don't always know what sets them apart from the rest  of their competitors...or they know what speaks to their local demographic but it conflicts with what HQ is asking of them.

If this is where you find yourself, you are not alone. What works for one office in one place, doesn't always work for another market.  Ask any of the big banks in the US who tried to infiltrate the Canadian market only to discover that what worked there, doesn't work here, or look at Target who is struggling to make it work in Canada. We aren't saying go rogue and leave Corporate's messaging behind.  NO!  let's look at their

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