We asked our TEST PILOTS to check out The Mission EnduraCool Towel aka "COOL" Towel. Made from magical fabric, this towel cools instantly! Wet it or Sweat on it - Wring it - Snap It, and Brrrr! It feels cold! Good for about two hours, the “COOL” Towel is good for all sports or any sweaty activity. ;) It’s chemical free and can be machine washed like anything else. Decoration is done using a tone on tone look with water based ink to keep the soft feel of the towel.