Spring is here – ok that’s true but that’s not why I’m writing to you.   I am thrilled and excited to share with you the latest news – I’ve been recognized as one of Ottawa’s 40 Under 40.  It has been an amazing 9 years since I took over Silver Star, having bought 3 firms in the process and most recently aligned with one of Canada’s leading National firms.  This is a whiz-bang opportunity for me to tell you just how much I and the team appreciate your candor and support – whether long-time or a recent convert. Don’t stop reading – this is the ooey-gooey human stuff…

Our Industry can be competitive and your loyalty has helped us prove to others that cheap, brainless giveaways are no longer cutting it.  Companies in our industry close at a rapid pace.   Every time you buy an intelligent promotional piece that has been well-planned to execute on a business strategy and reject the useless crap because its ‘inexpensive’ and/or comes in your colour – it affirms that this industry is changing to one of bottom line value vs. trinkets and trash.

With your support, Silver Star is positioned to remain an agile boutique firm with all the strength and services of a large national (Thanks Talbot!) in order to make sure your bottom lines are stronger with more engaged stakeholders.  We hope you will continue to let us know when we go wrong, and what worked well so we can continue on this winning streak with all the time and freedom to be creative and careful in developing our award-winning campaigns – truly can’t do it with out your forthcoming nature!

So again, thank you for being on this ride, as a prospect, a client, a team member, a past team member, one of our cherished partners and our valued suppliers and manufacturers.

Woo hoo, Sam